Paul Rand is the one of the most professional people I would have ever worked with. The moment we have explained him about our requirements and told him to come with few options his answer was so instant saying, " I will the problem for you and you pay me. If you need options you better go talk to other people out there." This made me understand that he has got a immense amount of clarity in understanding the problem and the solution for the same.
And here I am, I certainly believe, you must be now wondering what is this statement all about and who is this Paul Rand and who is the other person mentioning about him? Well, here you go! Paul Rand can be considered as one of most eminent personalities in the field of graphic designing and logo creation.
He is the one who has created the logo for the world renowned Apple Inc. and Steve Jobs of Apple was just amazed by his approach towards the problem solving of brand identity that Steve Jobs and his team have been struggling over.
A vision, a designer works on and a vision, a brand strategist relies on are extraordinary in terms of creating a buzz that a brand needs. Logo designing is an art in itself as it forms the forefront for any brand to be identified. The logo design needs to be connecting to the people emotionally and thus the brand connect happens.And we as a team of graphic designers our foremost focus is on understanding the brand crisis a company is going through and accordingly solve the crisis through our immaculate brand strategy and design strategy. We strive to present a solution to our clients very creatively and strategically.Find more Info in www.graphixtron.com
